ALWAYS TO BE HERE…
And without you, matchday at The City Ground would not be the same.
A record 21,563 supporters have chosen to purchase a full-or-half season card this season meaning that match-ticket availability has been at a premium for Forest’s home fixtures, with six home games played out in front of a full-house already this season.
The City Ground has also been the stage of high drama this season, with the come-from-behind 4-2 win against promotion-chasing Leeds United and incredible atmosphere during the 1-0 victory over local rivals Derby County likely to live long in the memory.
The increase in season card holders has also meant a sharp rise in crowds at The City Ground, with an average attendance of over 28,100 regularly attending home games, a figure only eclipsed by Aston Villa and Leeds United in the Sky Bet Championship this season.
The great wave of optimism that started last summer has continued throughout the season, sweeping us within touching distance of the Sky Bet Championship play-offs and the recent announcement regarding the planned redevelopment of The City Ground has given greater reason look to the future with renewed confidence.
It is on the back of this that the club is happy to announce that season cards for the 2019-20 season will be available for existing season card holders to renew only from Friday 15th March for an initial five-week period.
During this window, there will be a slight increase in prices for all supporters who are aged 24-or-over by 5% which will see prices rise by £10-£25, although the majority of supporters will experience a price increase of far less than £1 per game across the season.
With adult prices starting at just £345 for the 2019-20 season, it means that you can enjoy top-class Championship football for just £15 per game, whilst our most expensive season-card price will remain below the £500 level at an average of just £21.70 per game.
Last season, the club received widespread acclaim for reducing the price of junior season cards which lead to an increase of over 50% in Under 18s possessing a Nottingham Forest season card. We are delighted with the success that introducing cost-effective prices had but also aware that many seats purchased on behalf of a child have remained vacant for large proportions of the season. The unintended effect of cheap junior prices has been to lock-out other Forest fans who are equally keen to attend games at The City Ground.
To counterbalance this, we have taken the decision to increase Under 12 prices from £10 to £30 and Under 18 prices from £50 to £80. Our hope is that parents who had originally bought season cards at the £10 rate will either bring their children to more home fixtures to contribute to the matchday atmosphere or consider purchasing tickets on a match-by-match basis, freeing up the seat for others to use and enjoy games at The City Ground.
Even with these moderate increases, season card prices for the 2019-20 remain less expensive than the 2016-17 campaign or the seasons preceding that and we remain amongst the most inexpensive clubs in the Championship to watch on a seasonal basis. In fact, our Under 12 price means that it is the cheapest single-priced season ticket in the Sky Bet Championship.
Such price increases will also ensure that we remain competitive both on-and-off the field of play as we strive to return to the Premier League as swiftly as possible.
The club has also had to consider the impact that future stadium redevelopment and the prospect of Premier League football may also have upon the number of season card holders. In the short-term, we are acutely aware that any demolition and replacement of existing facilities will have a negative impact on the number of supporters that would be able to visit The City Ground on a match-by-match basis.
Additionally, promotion to the Premier League would further reduce the number of season card holders that The City Ground could hold due to an increase in the allocation of tickets that a visiting club is entitled to. Premier League regulations also stipulate that host clubs must offer 5% of ground capacity to home supporters wishing to purchase tickets on a match-by-match basis.
All of the above factors place restrictions upon the amount of season card holders that Nottingham Forest can offer in the immediate future which is why we have had to take the difficult step of limiting the number of season cards we will be able to sell for the 2019-20 to 20,000.
We currently have in excess of 21,500 season card holders yet it is unrealistic for us to expect a 100% renewal rate for the coming season. However, we do expect that a higher-than-average number of supporters will choose to renew and cheer the team back into the Premier League next season.
With this in in mind, we will not release information on season card general sale for the 2019-20 campaign until the renewals-only phase has been completed.
Many thanks for your continued support.
Chief Commercial Officer
Nottingham Forest Football Club