Ahead of Safer Gambling Week (19th– 25th November), Football Index, the UK-regulated gambling platform and the world’s first football stock-market has donated its shirt sponsorship ahead of The Reds' midweek trip to Bournemouth next week.
Forest will be sporting the shirts to promote the Young Gamers and Gamblers Education Trust (YGAM), the national charity which aims to raise awareness of the potential risks and harms associated with gambling.
As part of the nationwide Safer Gambling Week campaign, The Reds will carry the logo of the YGAM on the front of their shirts to promote the charity, which provides educational training and resources to help prevent gambling-related harm among young and vulnerable people.
Football Index, the principal shirt sponsors this season, is hoping this will help trigger a conversation about safer gambling and help the YGAM reach more football fans. Committed to providing a safe environment and to raising awareness about gambling-related harm, Football Index will also be supporting the YGAM’s work with a £5,000 donation.
This follows Football Index’s earlier initiative this year, which saw it launch a new Gambling Awareness Initiative with the club, highlighting the importance of safer gambling and helping to educate football supporters within local communities.
Mike Bohan, Co-Founder of Football Index said: “We are delighted to support YGAM and promote Safer Gambling Week this year. At Football Index, we have always made safer gambling one of our utmost priorities, and we are incredibly pleased to be able to support YGAM’s important work to educate future generations and prevent harm. We hope that this initiative will increase awareness and prove an important step towards ensuring young people have the information and knowledge to make informed decisions about gambling.”
David Cook, Chief Commercial Officer at Nottingham Forest said: “This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity. It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”
Anne Evans, Co-founder of YGAM, whose son tragically committed suicide in 2010 after suffering from gambling addiction, also commented: “As a life-long Nottingham Forest fan, this is a special moment for me personally. I started the charity to make sure other mothers and families do not have to experience the hurt that I did. Education is essential if we are to safeguard our children and young people from the risks. I’m hoping the profile of Forest alongside Football Index’s support, will help us reach more communities, families and young people.”