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Commercial

iPRO Hydrate extend Reds deal

6 November 2019

Nottingham Forest are delighted to announce that iPRO Hydrate will continue as the club’s official hydration partner in an extended and expanded agreement.

The new deal sees the healthy hydration drinks firm continue to supply the men’s first team and academy sides, while also expanding to provide premium hydration for Forest Women. 

iPRO Hydrate provides the players with a healthy hydration product to aid fast rehydration on matchdays and in training. The low sugar products are packed with electrolytes, vitamins and minerals, containing no artificial colours, flavours or sweeteners, making iPRO Hydrate the healthy choice for our players.  

iPRO Hydrate Commercial Director, Sophie Christy, said: “As a partner of not only the Nottingham Forest first team but also the Forest academy and Forest Women, we are very proud of our partnership with the club and how it has developed over the years. 

“It is imperative for athletes to look after their bodies, and optimum hydration plays an important role in athlete performance. Our healthy recipe gives the players an informed sport approved product in four great tasting flavours to keep the players hydrated during training and on match days.”  

Forest Chief Commercial Officer, David Cook, said: “We are delighted to announce this renewal with iPRO Hydrate and are grateful for their continued support. As the club continues to strive for success on the field in a very competitive environment, working with partners such as iPRO Hydrate in particular helps ensure the players can maintain the highest levels of performance. 

“Commercially, we are extremely pleased to see how club partners are continuing to expand their relationship with the club to incorporate Forest Women. Growing the women’s game is a key priority for the club and the incredible support that sponsors are able to give certainly helps towards achieving this ambition.” 

iPRO Hydrate first partnered with the club in 2017 and is a leading supplier of healthy hydration drinks to the world of sport. To find out more, visit  http://www.iprohydrate.com  


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