Nottingham Forest are delighted to announce that they have teamed up with Prostate Cancer UK for the 2018-19 season.
The club are supporting the leading men's health charity for the 2018-19 English Football League (EFL) campaign, helping the charity raise vital funds, and awareness of the disease that kills one man every 45 minutes.
The unprecedented deal, which follows a successful recent six-year partnership between Prostate Cancer UK and the EFL, has been praised by fans and club staff alike – including Reds boss, Aitor Karanka.
Karanka, whose Forest side have enjoyed an unbeaten start to the campaign, said: "Prostate Cancer UK's work in football over recent seasons has been excellent. It's important that the footballing community is aware of the risk of this deadly disease.
"Hearing one man dies every 45 minutes from this disease is shocking. We need to turn it around for these men and their loved ones – that's why it's important for football fans to come together to back Prostate Cancer UK in its bid to stop prostate cancer being a killer."
Jake Martens, Football Projects Manager at Prostate Cancer UK, said: "Taking prostate cancer to the terraces gives football fans an opportunity to engage with what can be viewed as a scary subject in the comfort of familiar surroundings, whilst also building trust and becoming familiar with the charity.
"Through these partnerships, Prostate Cancer UK will continue to use the power of football to increase fundraising and awareness by reaching men at higher risk and supporting those going through prostate cancer."
Many people are unaware that prostate cancer is the most common cancer in men. One man will die from prostate cancer every 45 minutes in the UK - that's over 11,800 men a year. Based on current trends, if we ignore prostate cancer and do nothing, this number will rise to over 14,500 men a year by 2026.
Money raised from the partnership will help 'shift the science' and crack the three core issues of diagnosis, treatment and prevention, which have been left unsolved for too long. It will also help provide support and information to those affected by the disease.
To find out more information about Prostate Cancer UK's work in football go to https://prostatecanceruk.org/football or to buy a Man of Men pin badge, text BADGE to 70004.