Nottingham Forest manager Aitor Karanka said that they need to use the fans as motivation to ensure his side start picking up better results.
The Reds are now without a win in six games after Tuesday's 1-0 defeat to Brentford at The City Ground, and Karanka is determined to see his side pick up the win against Ipswich Town at home tomorrow afternoon.
He said: "If the players think like me then they have to think that we owe something to our crowd and we are playing to win games, we are playing in front of our crowd. We are confident on the table but we need to give the something back to the crowd for their support.
"For me this is the only motivation, to do well for the fans. It was the Champions League quarter-finals on Tuesday night, but 20,000 chose to come here and support us and they deserve more.
"I can understand the frustrations of the fans but I think the atmosphere in the stadium is different to when I arrived here. When I arrived, I felt the crowd was fed up but now they know we can play better and at least they feel there has been progress. They deserve to see the team win again at The City Ground."
Forest were cruelly denied a positive result on Tuesday night after hitting the woodwork three times before Brentford snatched the win with a late header and Karanka revealed that his side are eager to bounce back.
"They are desperate to play tomorrow because the atmosphere in the changing room after the game was really disappointing," he said. "It was one of those games we should have won but we lost so the best way is to go on the pitch again tomorrow and to try and win the game.
"It is about us, it is about trying to win the game and to play with the same intensity as last Tuesday because if we look at the fixtures, we deserved to win against Norwich, we deserved to win against Sheffield United and we played well against teams who are fighting for the play-offs such as Brentford and Middlesbrough so we have to keep going, believing and working.
"I think the crowd feels that something is changing. It is clear that we can't change everything in three or four months, especially when the team was playing to survive last season, so we need time.
"Now I am confident with the future because the atmosphere at The City Ground is different to what I felt at the beginning. This mood is different even now when we are not winning and not scoring, at least they can see an improvement on the squad and see we are competing against teams."