Mark Warburton knows that the home support can be key in achieving success this season as Nottingham Forest search for a fourth straight home win.
Norwich City are the next opponents at The City Ground on Tuesday night and Warburton is keen to ensure the home fans go home happy.
He said: "We will try and play the football that excites the fans, that will get them flocking to the stadium; that has got to be our aim with the end goal of getting three points.
"The support is never taken for granted. Our job from the outset is to fill the stadium; if we can do that then we are doing something right - the players are working hard and delivering the end product for the fans to enjoy.
"Whatever you spend your money on, you want to enjoy it and it is not cheap following a football club. All the staff and the players are very aware of their responsibility and we hope that the fans enjoy what they see and enjoy coming to The City Ground."
Warburton is expecting a tough challenge from a Norwich side who have had a difficult run of late, but the Forest boss is well aware of the quality they possess.
"They are all tough games," he said. "Someone said to me that we have two tough home games this week, but show me an easy one! That is the nature of the division, it is a relentless onslaught of games and we have to prepare for every fixture. If you don't, you get punished.
"They are a tough opponent with a number of very good individual players within the team unit. They have a good physicality, they have a good away record and it will be a tough encounter but one we look forward to."