Nottingham Forest are delighted to announce that the club and John Pye Auctions have agreed to a renewal of their commercial partnership.
The deal sees the Nottingham-based auction house extend its association with The Reds into a fifth season, with branding on the tunnel at The City Ground as well as signage across the Trent End and pitchside advertising.
David Cook, Chief Commercial Officer, said: "The club are delighted to renew the partnership with a strong Nottingham-based business like John Pye Auctions. We would like to thank them for their continued support over the last five seasons and we are excited to play a part in their growth locally, nationally and internationally.
"Adam and his team have been a pleasure to work with and it's fantastic to see them at so many of our matches. We look forward to continuing our commercial relationship with the firm."
John Pye Auctions is the UK's leading auctioneer and sells a vast range of stock and assets from sofas and iPhones, to properties and luxury watches, through its five trading departments; John Pye Retail, John Pye Luxury Assets, John Pye Property, John Pye Business Assets and John Pye Vehicles.
John Pye Auctions started its commercial support of Forest back in the 2012-13 season, when it became main club and shirt sponsor and has continued its commitment over the last five years.
Managing Director of John Pye Auctions, Adam Pye, added: "We are proud to be supporting Nottingham Forest for our fifth consecutive season.
"John Pye Auctions continues to grow nationally and internationally and even though we now have 22 trading sites across the country, our roots are, and always will be, firmly in Nottingham as this is where it all began.
"We look forward to attending the home matches this season and seeing our branding facing the crowd as the players come on to the pitch. Myself and the team are excited for what I'm sure will be a successful season for the club."