Nottingham Forest are delighted to announce that 888sport will continue as the club’s main shirt sponsor for the 2017-18 season.
The betting company will continue to have its name emblazoned on the front of both the home and away shirts next season in what is the biggest sponsorship deal in the club’s history.
The deal will see a continuation of what has been a successful partnership in the 2016-17 season, with a number of successful fan initiatives such as subsidised away fan travel, the Fan888 experience at The City Ground and various competitions.
Mark Bullock, commercial manager, said: “We are both proud and delighted to agree improved terms with 888Sport as our main shirt sponsor next season following a successful opening year.
“Through our close relationship with 888sport, we have come to know them as a team that is keen on growth and global expansion, committed to developing supporter relationships and is passionately connected to the club and its future.
“With the EFL digital rights marketplace opening up to a number of new-look online and mobile opportunities next season, we are confident that our global partnership will continue to grow from strength to strength.”
Itai Pazner, senior vice president and head of B2C at 888 Holdings, added: “We’re delighted to be renewing our sponsorship deal with Nottingham Forest.
“Last season we put Reds supporters at the heart of our partnership, offering initiatives such as free coach travel to midweek away games, regular ticket giveaways and once-in-a-lifetime experiences, and we will be looking to continue that ‘fans first’ approach next season.
“Fans are the heartbeat of every club and we know the passionate support of Forest fans will surely help spur the club to greater heights in 2017-18.”