Mark Warburton knows that Nottingham Forest will need to keep on improving as they get set to welcome Bolton Wanderers to The City Ground on Saturday.
The Reds suffered a defeat to Ipswich Town last weekend and Warburton is anticipating another tough game against Phil Parkinson's side.
He said: "We are trying to play the game in a way that we believe it should be played and we hope that the fans enjoy it. On occasions, they have seen that and our job is to be more consistent, to keep developing the players and hopefully to produce those levels of performance on a more consistent basis.
"I have said from day one that there are no easy games in this division and you can't go into any fixture thinking you can rest players. If you are not prepared 100 per cent, then you pay the price.
"Bolton had a good result against Barnsley and before that had a few good results against the likes of Sunderland and Norwich. They are in a good run of form and they will come here like any other club; well prepared and it will be a tough encounter.
"They have physicality. You look around their team at the likes of Beavers, Wheater, Ameobi and Madine and they have physicality but these are players who can play as well.
"They had a tough start to the season but have come back strongly in recent weeks. We know it will be a tough, physical encounter and we will have to defend intelligently and with a passion but do what we do well as well."
Warburton added that, with the January transfer window around the corner, he will only be looking to make additions to the squad that will improve his side.
"We are only going to bring players in if they are significantly better than what we have got," he said. "Some players might not be available or be asking for wages out of our structure. I can assure you that with the work being done, we are looking at so many options and looking at every aspect of them.
"If we can add quality, then we will do it. We have some very talented players here; the squad is too big at the moment, there are too many talented players who are not getting the pitch time that that talent deserves."