Nottingham Forest are delighted to announce that they have been awarded the EFL Family Excellence Award for the 2016-17 season.
Created in 2007, the award is celebrating its 10th anniversary this season and recognises the outstanding experience provided by clubs for young fans and families as well as their efforts to enhance the matchday experience.
A record-breaking number of 51 clubs from across all three divisions in the EFL have achieved the award for 2017, with a significant increase in the benchmark standard being applied by the judging panel.
Over the past ten years, more and more young people have made their way through the turnstiles in the EFL, with junior season ticket sales having increased by a staggering 37% since 2007, and 20% of all EFL club match attendees now under the age of 16.
In achieving the award Nottingham Forest has been recognised as offering superb entertainment for families at The City Ground throughout the 2016-17 season, engaging with young fans and families through such initiatives as Sherwood's half-time penalty shootout, Super Sevens, Junior Reds, and Sherwood’s Hideout which provides a space for young fans to attend on matchdays.