John Pye Auctions have signed an extension to their sponsorship agreement with Nottingham Forest.In 2012-13 John Pye Auctions became the first Auction House in the UK to sign a sponsorship deal with a professional football club after becoming The Reds' shirt sponsor.
Following years of growth, John Pye Auctions has evolved into one of the largest auctioneers in the UK, and in 2015 was crowned Asset Valuer/Auctioneer of the Year and has been shortlisted for the same award this year, as well as the Midlands Family Business Awards for the Fastest Growing Family Business.
The organisation now boasts a comprehensive portfolio of UK sites offering a wide range of Luxury Assets, Retail Stocks, Business Assets, Property and Vehicles.
More recently, John Pye Auctions provided a unique opportunity to acquire a quartet of Marussia Formula One World Championship Grand Prix Grid Cars, showcased at its new Bond Street salerooms and offices.
As commercial sponsorship partners of Nottingham Forest this season, John Pye Auctions branding will adorn the Trent End, the Players’ Tunnel, the back of the dugouts and pitchside with 3D mats.
As well as the John Pye Auctions brand, some of the stand advertising also sees the brand debut at The City Ground of ‘John Pye Property’ department, a growing presence now holding monthly nationwide online property auctions with a 0% seller fee.
The agreement will also include the return of the Garibaldi Golden Goal Gamble; the popular half-time competition which will see Nottinghamshire football volunteers playing for prizes which will go directly back to benefit local grassroots children’s football.
John Pye Auctions MD & Principal Auctioneer Adam Pye said: “We are proud to be supporting Nottingham Forest as commercial sponsorship partners for the fourth consecutive season. John Pye Auctions continues to grow nationally and internationally but our roots are firmly in Nottingham and we all want to see Nottingham Forest back in the top flight.
“With as much positive support on and off the pitch, with a bright new Manager at the helm and a strong squad, there’s no reason why that cannot be possible. We’re looking forward to the rest of the season ahead.”
Nottingham Forest Commercial Manager Mark Bullock said: “John Pye Auctions has over the past 40 years created an extremely strong and reputable business with strong roots in Nottingham.
“Since joining the club in the 2012-13 season John Pye Auctions has been a wonderful addition to the Nottingham Forest family and we thank them for the support and confidence in extending and improving their commercial ties with the club.”
“The outstanding growth and success achieved by John Pye Auctions is a credit to the vision, dedication and hard work of Adam and his team - values that are fundamental to Nottingham Forest Football Club.”