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Commercial

Advertising and sponsorship opportunities at Nottingham Forest

22 July 2016

Nottingham Forest have once again finished the season with one of the most-viewed websites in the EFL.

Almost two million supporters logged on to one of the club’s variety of digital platforms to follow The Reds through the campaign across the official website, Facebook, Twitter, Instagram, Snapchat and YouTube.

This impressive digital platform provides a strong marketing tool for local and national businesses to work in partnership with the club.

The club’s partnerships team can build bespoke programmes at all levels, offering high-value, unique platforms to achieve this.

All sponsorship packages are tailored to recognise the differing needs and marketing aims of your business.

Nottingham Forest’s marketing platforms reach a mass market through TV-facing assets, website and social media coverage and the club has the ability to deliver a fully-integrated sponsorship package, offering high-level advertising, branding and marketing options that meet your business objectives and budget.

Digiboard Perimeter LED

Nottingham Forest has over 260m of hi-spec LED digiBOARDs around three sides of the City Ground pitch. This gives brands the ability to not only advertise to the 525,000+ fans that come through the turnstiles every season, but to also have blanket TV coverage around the stadium to a large domestic and international TV audience.

Live games and highlights in the 2016-17 season are set to be watched by a national audience of millions via SkySports, BBC, ITV, BTSport, Channel 5 and Forest Player. The cumulative UK TV viewers for the club's live matches last season was in excess of six million adults.

Live games are also broadcast to an international audience in over 72 territories via channels such as beIN Sports, ESPN, Fox Sports, Setanta and Gazetta TV.

Static boards & poster sites

Static Advertising boards are one of the most traditional forms of football advertising. These boards are available in positions all around the stadium, including the iconic Trent End. Your advertising would reach a captive audience of over 525,000 per season and visibility in front of a television audience of millions.

Sponsors have the benefit of constant advertising and coverage with the club hosting a number of events throughout the year. Static signage also ensures substantial year-round visibility.

Concourse poster sites are positioned in areas throughout the ground with maximum footfall, and are a great way to advertise to large crowds during dwell time.

Static boards and poster sites are available from £2,500 for the season.

Big screen advertising

Since their installation in 2012, we have been able to offer big screen advertising on two of the highest spec screens in the EFL.

Positioned in opposite corners of the ground, and visible from every seat, supporters refer to them regularly for replays, to check the time, and to check half time and full time scores.

These screens provide an excellent advertising and promotion tool, and offer a host of possibilities for brands that want to communicate to a captive audience.

Teamsheet and programme advertising

Advertising sites on every matchday programme and official teamsheet start from as little as £750 per season.

Distributed on match days and available daily through the club shop, the programme remains an integral part of the fans’ experience, while over 30,000 hospitality and corporate guests per year will receive an official team sheet free of charge.

The club has opportunities for all businesses, both large and small, and has a range of custom packages that incorporate award-winning hospitality.

Adverts can be changed on a match-to-match basis to suit your requirements, ensuring your promotions appear refreshed, current and relevant.

With an average readership of over 12,000 every match, and a cumulative readership of over 275,000 per season, Nottingham Forest programme and team sheet adverts are a fantastically effective and direct way to get your message across to an engaged audience.

Website and social media advertising

Nottingham Forest have one of the most viewed websites in the EFL, and competes with a number of Premier League clubs when it comes to the performance of our digital marketing assets.

The Official Nottingham Forest website receives over 1.5m page views and over 275,000 unique users per month.

In addition to the reach of the Official Website, Nottingham Forest has one of the largest social media footprints in the EFL.

For companies wishing to advertise on a 24/7 digital platform with a national and international reach, benefitting from measureable and trackable digital traffic, Nottingham Forest’s digital assets are an extremely effective way to be visible where is matters.

Website advertising is available from £500 + VAT per month.

If you have an interest in becoming an official Nottingham Forest Football Club partner or you would like further information please contact the sponsorship team on 0115 982 4311 or e-mail sponsorship@nottinghamforest.co.uk.

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