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Club News

Tracey takes the crown

15 May 2015

Tracey Lamb has been announced as the winner of the 2015 NTU/NFFC Management Apprenticeship.

Following the success of last year’s inaugural competition, Nottingham Forest once again teamed up with Nottingham Trent University to offer ten students a chance to compete against each other in an ‘Apprentice’ style format.

And after two intense days of competition which involved problem-solving and innovative thinking, Tracey was named as the winner and has now earned herself a year-long, fully-paid internship in the Forest commercial department.

The first task involved the students producing a marketing campaign to advertise the opening game of the season as well as identifying three possible improvements to be made to the club’s current commercial marketing.

Following that, the second task was to create a unique event that would commemorate the club’s 150th anniversary while also bringing in a healthy stream of revenue.

Both tasks were designed to promote teamwork and communication among the groups before four finalists were selected to be interviewed by the club's senior management staff.
Commercial manager Simon Fotheringham was delighted with the calibre of this year’s candidates and believes the streamlined format of the competition produced a worthy winner.

He said: “The candidates were all so good that it is a shame that we didn’t have ten positions to fill. It was very difficult to narrow it down to get a winner but I believe we’ve made the right decision.

“Tracey is very confident and I’ve got no fear that if I give her a task, she’ll get down and get on with it. Her commitment, motivation and application are second to none and we look forward to working with her.”

NTU lecturer Chris Parker was a proud man after watching his students deliver some excellent project ideas, and he believes the competition has allowed them to harness and improve the skills they have been learning on the course.

He said: “The students are awe-inspiring to be fair. The relationship we’ve got with Nottingham Forest is what helps to make our course so special and we are very grateful to the football club for the partnership we have created.

“With the friends and support we have from Nottingham Forest, it is very easy for us to do a great job with our students. I’m only hopeful that this partnership continues to grow at the rate it has previously.”

Tracey will be joining the Nottingham Forest commercial team at the beginning of June as she starts her new role.


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