Nottingham Forest’s new chief executive Paul Faulkner says Fawaz Al Hasawi’s “compelling” nature was a key reason for him taking on the role.
Faulkner, who began work at the club on Monday, held a number of meetings with the chairman before accepting the job last week.
And he told Forest Player he is excited to be working for such a driven individual.
Faulkner said: “I was very impressed with the chairman’s commitment, enthusiasm and plans for the club. He was compelling. The determination to get Forest into the Premier League radiates from him.
“I also met with the manager, another impressive individual. You can tell what Forest means to him.
“The whole package seems to be there and it’s an exciting time to be joining. There’s lots to get done but I’m excited for the challenge.”
The former Aston Villa chief executive says helping Forest establish themselves as a Premier League club would represent a successful tenure for himself, and he will set about achieving that by involving himself primarily in the business side of the club while maintaining an interest in on-the-pitch affairs.
He said: “I’ll certainly have a focus on the commercial side. I’ll be trying to get my arms around that and understand where we are right now and how we can develop.
“That’s important at any football club because you’re looking to make money to reinvest in the team – that’s how you’re going to get sustainable success.
“My role is about working closely and communicating with people. It’s about trying to help the chairman with his goals and allowing the manager to focus on the football.
“He, just like the players, doesn’t need any distractions, but if there are elements I can support him with I’ll look to do that.”
Click here to watch the full interview on Forest Player, in which Faulkner discusses his experience as a Premier League chief executive, the club’s potential for attracting global sponsorship and how he hopes to make “Forest integral to Nottingham”.