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Help Crack Prostate Cancer

1 March 2013

Football League clubs kick off fundraising effort to raise funds for Prostate Cancer UK

Between 2-16 March Nottingham Forest is joining together with the rest of The Football League’s 72 clubs in pledging to support Prostate Cancer UK’s Sledgehammer Fund and Prostate Cancer Awareness Month.  The activity is part of their contribution to a season saving men’s lives in support of The Football League’s Official Charity Partnership for 2012-13 season.

The Sledgehammer Fund aims to wake up the nation to a disease that kills 10,000 men every year. That's one man every hour, and the number of men with the disease is rising at an alarming rate.

While it is already the most common cancer in men, prostate cancer is predicted to become the most common cancer of all in the UK by 2030. It's as big an issue for men as breast cancer is for women — yet prostate cancer gets just a fraction of the money for research. The disease is poorly understood, the tests aren't good enough, and the treatments can have life-changing side effects. The prostate is approximately the size and shape of a walnut, and Prostate Cancer UK needs a huge sledgehammer to crack it.

Ben White, Press and PR Executive at Nottingham Forest said: “We are proud to be playing our part in supporting The Football League’s Official Charity Partnership with Prostate Cancer UK during prostate cancer awareness month and we call on our supporters to help crack the disease at our forthcoming match against Wolves on Saturday 9th March.

“Prostate cancer is the most common cancer in men, killing more than 10,000 in the UK every year. It’s so important that all men know about the disease, which is why we are delighted to play our part in getting the message out there as far and wide as possible - throughout the football community and beyond.”
Mark Bishop, Director of Fundraising at Prostate Cancer UK, said: “We are delighted that Nottingham Forest are supporting us to help raise awareness of prostate cancer. Between the time it takes for a football fan to walk through the turnstiles, watch the match, get a burger at half time and leave the ground, two men would have died from prostate cancer somewhere in the UK.
“On the day our team of volunteers will be out in force shaking buckets outside The City Ground. All funds raised from the day will be ploughed back and invested into crucial medical research and our support services, so that we can help even more people affected by this disease.”

Fans will be able to donate via a bucket collection, the website or by texting CRACK to 70004 to donate £5* to the Sledgehammer Fund. For further information visit 

Football fans are also being encouraged to represent their club and sign up for the Prostate Cancer UK Total Football Cycle. The challenge will see fans, players and club officials from across The Football League take to the saddle for a unique two day ‘Total Football’ themed, 155 mile challenge from London to Amsterdam, for the 250,000 men living with prostate cancer across the UK.
Fans can find more details and sign up at to represent their club for the London-Amsterdam cycling challenge. Prostate Cancer UK asks cyclists to raise a minimum of £1,000.  The registration fee is £149. Spaces are limited to 20 places per club.
For more information, please contact Elaine Nixon, Media & PR Manager at Prostate Cancer UK, on 020 8222 7645 or at or Peter Hannon, External Affairs Executive at The Football League, on 020 7487 9683 or at phannon@Football-League.Co.Uk

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